Búsqueda de Publicación - Prisma - Unidad de Bibliometría

Publicaciones en la fuente Handbook of research on transmedia storytelling, audience engagement, and business strategies

Tipo Año Título Fuente
Capítulo2020"A narrative of impending tyranny": ideological extremism and internet use in the tea partyHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020An analysis of Netflix España campaigns: Paquita Salas case studyHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020An approach to motivation research from advertising strategy: from Freud to the iconic BrandHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020An epistemology of the event for digital media: from Lewis Carroll to ElsagateHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020Apichatpong weerasethakul's primitive as a model of an expanded narrativeHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020Augmented reality and franchising: the evolution of media mix through invizimalsHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020Content bubbles: how platforms filter what we seeHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020Electoral propaganda through televised fiction: the online communication during 2019 Spanish General ElectionsHandbook of research on transmedia storytelling, audience engagement, and business strategies
Libro2020Handbook of research on transmedia storytelling, audience engagement, and business strategiesHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020Lux radio theatre: radio, film and advertising - a fortunate encounterHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020Netflix in Spain, Spain in NetflixHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020Post-Truths and fake news in disinformation contexts: the case of VenezuelaHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020Symbolic consumption in the online world: the construction of social identity and fashion influencersHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020Televised sporting events: applications of second screensHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020The aesthetic of new media and communication devices in film and television languageHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020The Book Trailer as a Publishing House Promotional Tool: Current Situation of Publishers in SpainHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020The expanded story from transmedia as a business model: the case of Stranger ThingsHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020The handmaid's tale (2017) or hulu's major investment in great storytellingHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020The mirror effect and the transparent city in audio-visual non-dramatic fiction: comedic autofiction on televisionHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020The poetics of videogames: the logic of sense and meaning in the videoludic discourseHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020The role of prosumers in the interactive and digital processes of public relations: the organisation of events and influencers as the new emerging stakeholderHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020The social media politicians: personalisation, authenticity, and memesHandbook of research on transmedia storytelling, audience engagement, and business strategies
Capítulo2020The use and management of public information in social media: a case study of town and city councils throughout Andalusia on Twitter, Facebook, and YouTubeHandbook of research on transmedia storytelling, audience engagement, and business strategies