Búsqueda de Publicación - Prisma - Unidad de Bibliometría

Publicaciones en la fuente IROCAMM-International Review Of Communication And Marketing Mix

Tipo Año Título Fuente
Artículo2024The commercialization of the Internet in Spain and its impact on communication between 1980 and 2000IROCAMM-International Review Of Communication And Marketing Mix
Artículo2022La optimización de la comunicación POSM “Point of Sale Materials” en productos de compra por impulso mediante neuromarketingIROCAMM-International Review Of Communication And Marketing Mix
Artículo2022The communication of sexual diversity in social media: TikTok and Trans CommunityIROCAMM-International Review Of Communication And Marketing Mix
Artículo2021Ciberactivismo árabe: del papel a la redIROCAMM-International Review Of Communication And Marketing Mix
Artículo2021The importance of the communication strategy in tourism micro-enterprises in SevilleIROCAMM-International Review Of Communication And Marketing Mix
Artículo2020La promoción cinematográfica en las redes sociales: un enfoque desde los directores de cine españolIROCAMM-International Review Of Communication And Marketing Mix
Artículo2019Art at the point of sale: Its communicative potential and four different possibilities of applicationIROCAMM-International Review Of Communication And Marketing Mix
Artículo2019Brand management from a cultural approach.Case study of consumer brands that operate in the Spanish market. Vodafone: The relationship betweenbrand image and online marketing strategiesIROCAMM-International Review Of Communication And Marketing Mix
Artículo2019Communication and advertising in NGDOs: Present and futureIROCAMM-International Review Of Communication And Marketing Mix
Artículo2019Contemporary terrorism in Syria through political cartoonsIROCAMM-International Review Of Communication And Marketing Mix
Artículo2019Public relations and events: the organization of festivals as a tool for cultural promotionIROCAMM-International Review Of Communication And Marketing Mix
Artículo2018 Acts or events? A perspective from the marketing mixIROCAMM-International Review Of Communication And Marketing Mix
Artículo2018Digital advertising storytelling: consumer educommunicationIROCAMM-International Review Of Communication And Marketing Mix
Artículo2018Shopping as a selling strategy for tourism: combination of marketing mix toolsIROCAMM-International Review Of Communication And Marketing Mix
Artículo2018Theoretical approach of branding from a semiotic perspectiveIROCAMM-International Review Of Communication And Marketing Mix